Are you kind of cool with that?" Spencer replied with: "Absolutely." Sea of Thieves went on to have a successful launch in terms of sales, despite its inclusion into Game Pass, proving that the business model could work. As revealed in a recent GQ article, Rare's Craig Duncan asked Spencer, "If every single person plays Sea Of Thieves on Game Pass, and we don't sell a single copy. Sea of Thieves, which would have usually cost gamers $60 to play, could be accessed with an Xbox Game Pass subscription for just $9.99. Microsoft saw great engagement with Xbox Game Pass in its early days, but Xbox boss Phil Spencer decided on a potentially risky move that would include one of Xbox Game Studios' exclusive first-party titles in the service on the same day it was made available for purchase. Xbox Game Pass gave subscribers access to a massive selection of titles from various publishers that could also be downloaded straight onto the user's console, but as we all know, Game Pass would only continue to grow and offer better value for money going forward. EA's own subscription service, EA Access, was popular, but its library was limited compared to Xbox Game Pass, and Sony's PS Now was limited to just streaming games at the time. Xbox Game Pass officially launched on June 1st, 2017, and although it wasn't necessarily a new concept, it offered much more variety and value for money when compared to similar services. The service rolled out to Xbox Insiders that day, and to Xbox Live Gold subscribers shortly before launch. On February 28th, 2017, Microsoft announced Xbox Game Pass to the world, offering players unlimited access to over 100 Xbox One and backwards-compatible Xbox 360 games - a list featuring the likes of including Halo 5: Guardians, Payday 2, NBA 2K16, and SoulCalibur II - for just $9.99 a month. Microsoft CVP Sarah Bond told GQ that publishers thought it would devalue their games, so instead, Microsoft asked to use older games from their back catalogues as the risk was much lower. Microsoft began shopping the idea out to publishers, but it was quickly met with hesitation. Xbox Game Pass was first introduced to the world in 2017, but as revealed in a recent GQ article, the service was in concept phase as early as 2013, codenamed 'Arches.' Game Pass was designed initially as a game rental service, but with the likes of Netflix and Spotify growing in popularity and proving that subscription-based business models could work for online media, Microsoft changed Game Pass to be a subscription service.
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